Halton Retractable Screens

Our team revamped the client's homepage with a focus on conversion optimization, ensuring visitors are guided toward action from the moment they land. We restructured the navigation bar to be more intuitive and user-friendly, making it easier for users to find what they need. Additional content was added across key pages to improve engagement, build trust, and support SEO. Strategic calls-to-action (CTAs) were placed throughout the site to drive leads, and we laid down foundational SEO elements to help improve visibility in search results.

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Client Objective

The client wanted a cleaner, more strategic website that better reflected their services and converted more visitors. Their goal? Improve user experience, increase inquiries, and build trust with potential customers.

Solution

We redesigned the homepage for conversion, streamlined the navigation for easy browsing, added fresh content, CTAs, and SEO basics to help the site rank and convert.

Results

The new site looks professional and performs better. They're now seeing higher engagement, more clicks on CTAs, and a noticeable rise in qualified leads.

Challenges

The client’s original website wasn’t doing their brand justice. It looked outdated, lacked mobile responsiveness, and didn’t reflect the quality or professionalism of their premium shade solutions. Visually, it fell flat, missing the polish needed to build trust at first glance.

User experience was another major issue. The navigation was clunky and unintuitive, making it difficult for visitors to find key information quickly. Calls-to-action were weak or missing entirely, which meant the site struggled to turn interest into inquiries or leads.

To make things tougher, the client was operating in a highly competitive local market. Their new website needed to do more than just look good—it had to be fast, SEO-friendly, and built with a conversion-focused strategy from day one to help them stand out and win business.

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Interesting Takeaways

When it comes to attracting local customers in the screen door space, a strong digital presence matters more than ever. For Halton Retractable Screens, their old homepage wasn’t pulling its weight. It lacked structure, clarity, and direction — all crucial elements for converting web visitors into real leads.

The redesign focused on building trust quickly and making it easy for users to take action. By fixing the clunky navigation, adding helpful content, and weaving in strong calls-to-action across the page, we created a user experience that works as hard as they do.

The subtle SEO improvements and content additions also helped lay a foundation for long-term organic visibility. Every update was built with a purpose: to make the site easier to use, more helpful to visitors, and more valuable for the business.

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Results

The redesigned homepage gave Halton Retractable Screens a major lift in both form and function. The site now feels clean, modern, and intentional, with every section guiding visitors toward action.

Users can now find what they need quickly, thanks to the streamlined navigation and added content. The added CTAs give the business more chances to engage visitors, while behind the scenes, foundational SEO work helps support future rankings.

The result? A website that doesn’t just look better — now it works better. With clearer messaging and smoother user experience, Halton Retractable Screens now has a high-performing homepage built to turn clicks into customers.

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A Deeper Dive

Testimonial

Halton Retractable Screens

The redesign made a huge difference. The site feels modern, the navigation is much smoother, and the new content really speaks to our customers. With stronger calls-to-action and some smart SEO work, we’ve already seen an increase in local inquiries. Very happy with the results!