Beyond Backlinks: Guest Blogging for Building Relationships

Have you ever felt like guest blogging is more than just a traffic-boosting tactic? No doubt, guest blogging is an effective way to elevate the online visibility of your business, but there are numerous other benefits that many of us ignore. But the thing is, how many of you know that guest blogging can also help build connections with influencers? So, to make you aware of the interpersonal aspect of guest blogging beyond backlinks, we've come up with this detailed blog post. 

Interpersonal Aspect of Guest Blogging Beyond SEO Benefits

Guest blogging offers numerous SEO benefits, helping any business reach new heights. However, beyond SEO benefits, the interpersonal aspects of guest blogging enrich your experience in the blogosphere, leading to long-lasting professional connections and personal growth. Besides increasing traffic on your website, guest blogging helps to establish trust, exchange ideas, and even collaborate on projects beyond content creation. Let's discuss this interpersonal dimension deeply. 

Connecting with Influencers and Thought Leaders

Imagine you started posting detailed and valuable guest posts on a reputable website, demonstrating your expertise in your niche. There's a high possibility that influencers and thought leaders are more likely to notice and appreciate your knowledge and insights. With this, you can get invitations to industry events, webinars, and conferences, where you can build strong relationships with influential people. Sounds really simple and fun? But it's not. You cannot wholly rely on your guest posts. Like, relationships only become successful if both sides make efforts to do so. Therefore, follow the given strategies:

Strategy #1: Identifying and Approaching Influencers

Firstly, research about the individuals who hold significant influence in your specific field. Then, identify potential influencers to whom you can reach out. Craft personalized messages that highlight why you admire their work and how you believe a collaboration could be mutually beneficial. 

Strategy #2: Providing Value to Influencers

This strategy is partially related to your guest blogging. Produce content that is not only well-written but also offers valuable insights and entertainment to the audience. Moreover, make sure your content aligns with the interests of the influencer's followers, too. If the influencer you've approached has an audience with a significant interest in technology advancements, try to produce your technologically oriented content. Do you know the best way to stand out from the crowd? Focus your guest posts on fresh and unique topics that automatically make influencers have an interest in you. 

Strategy #3: Building Authentic Relationships

Besides guest blogging, find some other ways to make good relations with influencers. The best way to do so is by actively interacting with influencers on platforms like Twitter, Instagram, or LinkedIn. Engage in conversations, share their content, and drop some meaningful or sweet comments on their posts. In this way, you can build authentic relationships with influencers. 

Nurturing Relationships with Host Bloggers and their Audiences

To be a leader in your niche, you have to establish good relationships with host bloggers and their audiences. By producing a well-organized original guest post on a reputable blog post, you not only boost your online presence but also nurture the relationship with the host blogger and its audience. 

Suppose you wrote a top-tier comprehensive guest post on some reputable blog platform, and that same guest post became viral, and both sides gained traffic on their respective websites. Now, you've become a center of attraction for host blogger and their audience. But the main challenge is to sustain this attraction. And how will you do that? Make sure your next guest posts also involve fresh and unique content. This can help you to be on close terms with host bloggers and their audiences. 

Following are some of the strategies that you can consider to transform guest blogging into a powerful tool for relationship-building. 

Strategy #1: Understanding Host Blogger's Audience

This is a necessary step you should always consider before crafting a guest post: understand the host blogger's audience. Get deep insights to understand the preferences, interests, and pain points of the host blogger's audience. What do they really want? Or Which topics make their heads turn? Without knowing the answers to these questions, never ever start a guest post. After you get your answers, it's time to write your guest post as per the target audience. 

Strategy #2: Engaging with Host Blogger's Community

Have you ever wondered what makes the comment section of any renowned guest blogging site so engaging and thrilling? The audience feedback includes criticism and compliments. If you really want to build a healthy relationship with the host blogger and its audience, actively engage with comments. Respond promptly, address questions, and acknowledge valuable insights. Just be confident of your content. In this way, you can demonstrate a genuine interest in connecting with readers. 

Strategy #3: Expressing Gratitude and Reciprocity

If you're thinking, publishing high-quality content or engaging with an audience through guest blogging can make your strong industry connections. You're in delusion. Every host blogger wants their guests to express some gratitude to their websites. So, you've considered this, too. 

Collaboration Opportunities Arising from Guest Posting

By proactively engaging with numerous industry leaders and influencers, you can unlock collaboration opportunities, mutually benefiting both sides. All you need to do is produce detailed guest posts!

What, exactly, is collaboration? An act of working together with one or more than one individual to achieve a common goal. 

What? 

A COMMON GOAL. 

Therefore, after creating successful guest posting featuring high-quality content, you need to make some additional efforts to get a successful collaboration with a renowned industry leader or influencer. 

Point to Remember #1: Identifying Synergies for Collaboration

As we have highlighted, collaboration is all about a common goal; firstly, you need to identify areas where your interests, expertise, or content align with another blogger. By doing this, your collaboration may feel natural and can also offer value to both parties & their audience. Once you have identified common interests, it's time to decide in what way you're going to collaborate. We mean, are you going to write a joint article, organize webinars, or even be on officials of both sides being on a podcast together? 

Point to Remember #2: Clearly Defining Roles and Responsibilities

Many collaborations in the SEO industry fail due to a lack of negotiations about their roles and responsibilities. Before officially making a collaboration, try to establish clear expectations for each party's role in the collab. It may include doing tasks such as content creation, promotion, and any other responsibilities related to the project. Moreover, it would be more beneficial if both sides also discussed mutually beneficial goals and outcomes. It could be getting exposure, working to increase followers on social media pages, lead generation, or other mutually agreed upon goals; in this way, both parties can ensure trust and a feeling of friendship. 

Real-Life Success Stories

Case Study 1: Shelbi, a sustainability influencer, Collaborating with Various Emerging Brands

If you follow sustainability influencers on social media, you must be aware of Shelbi. As one of the popular sustainability influencers with over 1 million TikTok followers, she often collaborates with emerging guest bloggers with eco-friendly brands. 

Case Study 2: Klaviyo Collaborating with DTC Newsletter 

Klaviyo, one of the prominent e-commerce brands, has partnered with the DTC newsletter for e-mail content. With this trend, many other renowned e-commerce brands are also walking in the same footsteps. 

Case Study 3: Kylie Perrotti and Homiah Foods Collaboration 

You must be aware of Homiah Foods, a spice kit brand. Recently, a renowned brand collaborated with Kylie Perrotti, a food blogger with a large TikTok fan following. 

Case Study 4: Mélanie Masarin, as a guest in the DTCPod 

Where are my non-alcoholic brands? Buckle up; you must know this lady. Mélanie Masarin, the CEO of Ghia (a non-alcoholic brand), was invited as a guest to the DTCPod. 

Conclusion

Guest blogging is a superior way to elevate the online visibility of your business, but somehow, we often underestimate its use in the relationship-building sector. Therefore, it's the right time to perform guest blogging with broader aims and motives. If you find difficulty in writing compelling guest posts, you can consider us at SavClicks.