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Case Studies

Fruitmeup MTL

Web Design / Development


The client is a fruit basket delivery service that offers a wide variety of fresh fruit baskets for various occasions. They approached us to redesign their website with the goal of increasing online sales and improving the user experience.

The Problem

Fruitmeup MTL was facing several issues when it came to their online presence, which is why they turned to us. These issues include an outdated website, which did not align with their values, and personality. This also led to a poor user experience (UX) for their subscribers and potential customers. They were also not appearing on Google for specific search terms that are very important in their industry. This resulted in many missed opportunities for revenue. Lastly, their branding wasn't on par with who they truly are. We were tasked with overhauling the website, and giving it a well needed breathe of FRESH air.


fruitmeup before 1
fruitmeup before 2
fruitmeup before 3

The Website was static and needed more life injected into it.

They were not showing up in search engines for important keywords.

Their branding was off, and not a representation of who they were.

The Solution

It was time to get to to work. We knew what we had to do! The following steps needed to be taken:

  • Design a website with UX and branding in mind. This would allow us to show the true colors of Fruitmeup MTL, all while the customer experience remained high.
  • We needed to do a full audit on their current SEO status and overhaul it. We need to optimize their on-page, off-page and technical SEO.
  • Have a workshop with the team at Fruitmeup MTL and get a true understanding of their brand values and mission. This would allow us to be a better partner and design a better website, that suits their needs.

Redesign their website with UX and branding in mind.

Make sure their on-page, technical and off-page SEO was optimized.

Get a true understanding of their brand, and make sure their website reflected that.

The Result

We redesigned their website with a focus on user experience and brand consistency. We created a modern, mobile-responsive design that aligned with their brand's values and personality, making it easy for customers to browse and order fruit baskets online. We also optimized the website for search engines by improving on-page, technical, and off-page SEO, which helped improve their online visibility and attract more organic traffic. Additionally, we helped the client get a true understanding of their brand by conducting brand workshops and refining their messaging and visual identity. This helped us create a website that truly reflected their brand, improved customer trust, and helped drive online sales.

Safe to say, they were happy with the result.


after 1
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after 2

Improved website usability, user experience and branding.

Optimized the website for search engines.

Redesigned the website to align with the brand's values and personality.

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