Green Lead

In massive need of a brand revamp, Green Lead came to us in desperate times. We made sure to accommodate all their needs, and made sure that they were content throughout the entire process. They were a class act and an absolute pleasure to work with.

Client Objective

Green Lead was in desperate need of a revamp from a branding perspective.

Solution

Create a brand new branding identity, from logo to stationary and fonts. We revamped it all.

Results

Once we were done with the project, Green Lead was handed a brand new, high quality brand identity.

Challenges

Green Lead was in desperate need of a revamp from a branding perspective. They needed to demonstrate a green and an environmentally friendly tone in their branding. Being a green company and all for innovation, they felt as though their previous brand identity wasn't portraying who they were. Their old logo and branding was becoming stale, and they wanted a refresh. That's when we pop in.

Interesting Takeaways

The solution was simple. We decided to start with the logo. We went with something basic yet powerful and fitting for what they are trying to achieve.

They wanted to make sure we put an emphasis on being simple, yet effective. The logo speaks volumes towards that. There were a few variations of the logo which also suited their needs, you can find the variations in the branding book we made for Green Lead. We decided on "Poppins" as their font, as it is a simple and common yet effective font.

For colors, we made sure to make Green their primary color, with blue and white serving as an accent. We focused their tone around sustainability, confidence and optimism. We conveyed a message that was truthful and clear for the goals Green Lead was trying to achieve. Finally, we created some mock stationary kits as well as a branding booklet which you can find here.

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Results

Once we were done with the project, Green Lead was handed a brand new, high quality brand identity. They were extremely pleased with how the entire process flowed. From their logo to their tone of voice, everything was aligned with their business and target audience. The new brand identity was exactly what they were looking for.

A Deeper Dive

Testimonial